For game stores, clubs and event organisers
Fill more tables with NorthMark CRM
Bookings, payments, events, customer records and automated follow-up in one place. Every table and event you publish also shows up for players on the Battle Beacon app.
01 · Bookings & calendar
A booking calendar that knows your tables.
Give every bookable thing its own type, with its own length, capacity, price and opening hours. Customers see live slots and book themselves, on your website or in the Battle Beacon app.
- Table types for standard tables, painting stations and big boards
- Weekly hours, one-off changes and blackout days
- Add the calendar to your own website with one line of code
02 · Payments
Paid at booking. Fewer empty tables.
Customers pay when they book, so the slot is theirs and you're not chasing anyone on the day. Connect the provider you already use and the money goes straight to you.
- Stripe, Square, PayPal and SumUp
- A receipt when it goes through, a nudge when it fails
03 · Events
Tournaments and game nights that sell themselves.
Publish an event, set the places and price, and share the link. NorthMark handles sign-ups, payment and the tables the event needs.
- Ticketed sign-up: see who's coming and what's left
- Events hold their tables, so there's no double-booking
- Co-host with other venues and organisers
- Run the day in Battle Beacon: check-in, rounds, pairings and results
04 · Forms & customer records
Every enquiry, one customer list.
Forms, bookings, event sign-ups and imports all build the same customer record, so you see someone's whole history in one place.
- Embeddable contact, enquiry and sign-up forms
- Your own fields: favourite game, army, club
- Tags, applied by hand or automatically
- Bring your existing list in with a CSV
05 · Pipelines
See where everyone is, at a glance.
Boards for the things you track: enquiries, party bookings, league sign-ups, trade accounts. Drag a card to move it on, and let the move start the follow-up.
- As many pipelines as you need
- Name and reorder stages to match how you work
06 · Workflows
Follow-up that runs itself.
Build reminders, win-backs and event follow-ups as a flowchart. Pick what starts it, add the steps, switch it on, or start from a template and change the wording. One-click buttons in emails, like “I'm coming” or “Rebook”, send each customer down the right path.
Starts when
- A booking is made or cancelled
- A payment completes or fails
- A form is submitted
- A tag, stage or field changes
- An award is given or an event ends
Steps you can add
- SMS
- Wait
- Condition
- Move stage
- Add tag
- Check award
- API call
07 · Awards
Give people something to come back for.
Create your own awards, like tournament winner, best painted or 10 visits, and hand them out after an event. Every award lands on the customer's record and can start a congratulations workflow.
- Award a whole table or event at once
- A leaderboard of who's collected the most
08 · Venue profile & media
Show people what it's like inside.
Your details, amenities and best photos in one place, plus a gallery for your website that you approve before anything goes live.
- Parking, food and accessibility at a glance
- Photo folders with approval before publishing
Works with Battle Beacon
Players find you in the app.
Battle Beacon is the player app that sits on top of NorthMark. Your tables, games and events show up for players nearby, and they book and pay without leaving the app.
- Players host games at your store and book the table in the same step
- Regulars set you as their local store, so your games top their feed
- Your events appear in Nearby Events for players around you
- Premium venues get a gold tag in the app
Run your venue on NorthMark CRM
Start on the free plan and upgrade when you're taking enough bookings for it to pay for itself. Or book a call and we'll show you round.